Yes, mastering how to market apartments is no easy feat. But that doesn’t mean it’s impossible to draw in the right buyers. With the combination of a go-getter attitude and the right strategies, you can find people who would be more than happy to purchase your apartment investments.
Here’s a rundown on how to generate real estate leads for your apartment deals.
Advertise on Social Media
As we embrace a brand-new decade—the 2020s—it only makes sense for you to capitalize on the far reach of social media to generate leads. Here are a couple of social media tools that you can take advantage of as you explore how to market apartments.
Use Facebook ads to target investors based on factors like demographics and location. You may also search for potential buyers by page—for instance, anyone who is following a commercial real estate investing page. Likewise, you can retarget people who have previously visited your page.
Your main goal with Facebook ads is to draw as many people as possible to your page so that you can easily connect with potential buyers. In fact, a well-optimized Facebook advertising campaign can be less costly when compared with Google’s AdWords services, although the latter does offer some benefits (more on that later).
If you’d like to learn how to generate real estate leads, note that LinkedIn is another excellent social media tool for drawing prospective buyers. LinkedIn ads are a bit more expensive than Facebook ads, but they are great for targeting very specific audiences according to their skills, interests, job positions, and locations. For instance, you could easily launch a LinkedIn ad campaign where your ad will appear in front of any commercial real estate investor in a certain city.
Also, those searching for new leads have often experienced great success with a LinkedIn tool known as the LinkedIn Sales Navigator. This platform can help you to rapidly generate leads by engaging commercial real estate investors, brokers, and tenants at scale.
Advertise Using Google AdWords
Google offers a huge advertising platform for reaching customers via pay-per-click campaigns. You can use keywords that your prospective buyers are likely searching for, such as the property-specific “apartments for sale in New York.” This can quickly increase your reach, thus driving potential buyers to your real estate website. These individuals can then be converted into leads. With the right keywords, it’s possible for you to get an excellent return on your investment.
Exhibit at Events/Conferences
If you’re still wondering how to generate real estate leads, you may also want to take advantage of opportunities to exhibit at local events and national conferences related to the commercial real estate market. This is a smart move because it gives you exposure to large audiences of prospective buyers and thus presents stellar opportunities for generating direct leads. Moreover, establishing yourself as an experienced investor might make it easier for you to quickly drive sales following the event.
What to Do Before the Event/Conference
Before you take part in events and conferences, you may want to conduct some research to determine who else will be participating in them. Then, set up meetings with those you’re interested in working with so as to make the most of your time with them. Many conference organizers provide attendee rosters at a cost, so be sure to ask for these lists of warm leads.
Take Part in Local Networking Events or Host One Yourself
If you’re not able to exhibit at a certain event, you can still network. If you’re exploring how to market apartments, keep in mind that local meetups for small businesses, local conferences, and seminars related to real estate can allow you to connect with potential partners and leads. This is excellent for building your professional and personal network.
As mentioned earlier, be sure to set up meetings prior to the event with those who will be attending. Also, make sure that you follow up with them after the event, as this is key for converting connections into partnership and selling opportunities.
Alternatively, consider hosting your own event. Your goal when leading an event should be to provide value to your attendees as well as give them plenty of chances to network. You’ll gain a lot of exposure as a result, and this will be invaluable for generating interest and new leads.
Start Generating Leads for Your Apartment Deals Today
If you’re serious about learning how to generate real estate leads, now is an excellent time to put the tips above into action and start unloading your properties.
The good news? I have extensive experience with both buying and selling apartment investments, so I really understand the ins and outs of the biz. I know what works and doesn’t work when it comes to drawing buyers in every season, and I am excited to share my knowledge with you to help you to make your property selling dreams come true.
Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.