May 2, 2019
Joe Fairless

A Guide to Branding Real Estate Investment Companies

Your real estate business name may be your last name, followed by “LLC.” But there’s much more to defining your company than simply giving it a name. The question you should be asking yourself is, “What exactly does my real estate investment company stand for?” How can you really “sell your face off” as a real estate entrepreneur?

The truth is, if you haven’t branded yourself or your venture, you may already be behind the other real estate investment companies you’re competing with. That’s because your brand provides a powerful sense of what your company represents and establishes the tone for the way your deals operate.

Give your business the direction it needs to prevail long-term by using the following steps and putting a strong and recognizable brand in place.

Size Up Your Competition

As you aim to figure out how to build your business brand in the real estate industry, your first step should be to evaluate your competitors. This includes analyzing the local real estate market and seeing what other local players are doing. This can help you to find out which strategies seem to be working well for investors, as well as which strategies appear to be a bust. By sizing up your market, you may gain unique opportunities that you didn’t know existed.

Another reason to evaluate your competition is that you can ensure that your brand is exclusive. You don’t want your brand to mimic those of other real estate investment companies, which can cause confusion. This is essential for credibility and building authenticity because, if you copy another company, this may lead to negative recognition for you, even if you didn’t do it intentionally.

Define Your Company’s Brand

Why did you start your company? What are your business goals? The answer to these questions will help you to define your brand and identify what your venture stands for.

For starters, put together a mission statement, along with a list of core values and a vision statement. These three items are typically included in real estate investment companies’ business plans and will keep you focused on solid goals.

Mission Statement

You can create a mission statement by listing all of your aims and then narrowing them to the one that best matches what you feel your purpose is. Ideally, your mission statement should be no more than a sentence long, and it should be straightforward enough for all your passive investors to understand it. It should also be simple enough that you can easily retain it; in other words, you shouldn’t have to think about what your mission is—it should be second nature.

Values Statement

An important step in generating a values statement is jotting down everything that real estate investment companies like yours stand for. Your business’s values may include, for example, integrity. You need a values statement because, without one, you may be tempted to make compromises that could end up harming your reputation, your deals, or your business altogether. This document will also help you ensure your values are aligned with those of the passive investors you want to attract.

Vision Statement

It’s also a good idea to put together a vision statement for your real estate investment company. The most successful real estate investment companies have a good idea of where they see themselves in the future. Write down what you would like to do in the next five or 10 years, for instance, and be sure to write this statement in present-tense—as though it has already come to pass.

Without a vision, you may find it challenging to keep moving your real estate business forward in the toughest of times. You need something to strive for. That’s what a vision statement provides for you.

Other Considerations

As a real estate investor, you’ll also need to define who your company’s target audience is before you start promoting your business brand and delivering your message. Which demographic are you aiming to reach? Of course, understand that this can change depending on the different deals and strategies you decide to focus on.

Also, take a look at your business and figure out which advantages you possess over the competition. The thing you can provide that other real estate investment companies cannot is what you want to emphasize in your marketing.

Develop Your Brand

This is the next critical step if you’re trying to figure out how to build a business brand that will help you to compete effectively. This step involves creating a logo for your company, as well as a slogan. You’ll also want to develop a presence online by setting up your own website and social media profiles.

Another way to create your brand is to create a buyers list. This is essentially a database filled with sellers and buyers who might want to take advantage of what you have to offer, or they may know somebody who’d be interested in working with you. Continue to add to this list as your venture grows.

Deliver Your New Brand

If you have a strong platform and clear message, your next step as you explore how to build your business brand is to implement your newly created brand. This generally involves taking part in networking events as well as real estate meetups in your local area. However, it also involves expressing your new brand via your social media profile, your website, and even a podcast. You could also deliver the brand to possible customers using the direct-mail marketing approach.

Refine Your Brand

All successful real estate investment companies’ identities were not forged overnight. So, don’t expect yours to be perfected in a jiffy, either. Instead, be open to making continuous improvements. In fact, you might have to rebrand yourself in your future, depending on your circumstances. Just keep in mind that, even if your brand evolves over time, what your company stands for and your message should remain the same; you’ll simply need to adapt how you deliver this message.

Start Branding Your Real Estate Investment Company Today!

If you want to stay ahead of competing real estate investment companies, it’s critical that you brand yourself effectively. Fortunately, you don’t have to figure out how to build your business brand in the real estate industry all on your own.

Get in touch with me to learn more about branding your real estate business. With my help, you may be well on your way to developing a positive reputation for yourself and maximizing this to grow your bottom line in the months and years ahead.

Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.

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