In my conversation with Will Corey, a wholesaler and fix-and-flipper that has bought and sold over 500 properties, he outlines a simple process he followed that has allowed him to create a buyers list of over 15,000 people and a list of 100 “go-to” buyers. How did he do it? Well, Will’s golden ticket to creating a massive buyers list was LinkedIn!
While Will obtains contacts for his buyers list the old fashion way, in person networking, he stumbled across a 4-step process using LinkedIn that has allowed him to drastically increase the number of emails on his buyers list in a relatively short amount of time.
Step 1 – Search “(insert market name) real estate investors”
The first step is to go to LinkedIn’s search function and type in “(market name) real estate investors.” If you are an investor in Phoenix, like Will, you would type in “Phoenix real estate investors,” and the search results will bring up hundreds of Phoenix based investors and real estate professionals.
Step 2 – Connect with Applicable Contacts
The next step is to look through the search results and only “Connect” with real estate investors, developers, or anyone else that would be in the real estate game.
Step 3 – Export LinkedIn Connections
Once you have added all of the applicable real estate connections, LinkedIn has a system that allows you to quickly export your LinkedIn connections contact information and compiles it into an Excel spreadsheet containing the email addresses from every single one of your connections. Here are the 5 steps to exporting your contact list, starting from the LinkedIn Homepage
1 – Hover over the “My Network” tab and click “Connections”
2 – At the top right of the page, click the “settings” icon (see icon below)
Once you click export, LinkedIn will send you an email with your file.
Step 4 – Add LinkedIn Contacts to Your Buyers List
Finally, simply import the contacts from the Excel file to your buyers list. Since these contacts didn’t opt-in to your email list, when sending out emails, Will recommends adding a disclaimer offering to take them off of your list if they want to unsubscribe.
Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.