January 19, 2024

JF3424: The Magic Market Ride: Perfecting Your Market Selection Strategy | Multifamily Fundamentals




Multifamily Fundamentals is a 10-part series hosted by multifamily investor and syndicator Matt Faircloth of the DeRosa Group. In each episode, Matt and his guests dive deep into the fundamentals of not just investing in multifamily, but in building a real estate business. They dissect everything from choosing the right market, to underwriting and financing multifamily properties, to mastering investor relations — all the way to building out your multifamily dream team.

In this episode, Matt Faircloth and Hervé François discuss the importance of selecting the right market for multifamily investing. They emphasize the need to focus on a specific market and share their origin story of choosing Winston-Salem, North Carolina as a home base for investing.

The duo also shares the key metrics they use for evaluating markets and common mistakes people make when selecting a market.


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