Discover the power of social media for capital raising with Jesse Futia, real estate brand advisor and co-founder of Fin Ghost. He shares the transformative role of platforms like LinkedIn in capital raising and investor networking, and provides tips for investors looking to boost their digital brand and capital raising efforts.
- Building a Digital Brand: Jesse emphasizes the importance of a strong digital presence, particularly on LinkedIn, for real estate professionals. Regular content creation is key to establishing trust and authority in the industry.
- Capital Raising through Social Media: Leveraging social media, especially LinkedIn, for capital raising is a pivotal strategy. Jesse shares his own experience of engaging with potential investors through consistent, relatable content, stressing the need for a personal touch in digital interactions.
- Consistency and Content Quality: The consistency of posting and the relevance of content are crucial. Jesse advises posting daily or several times a week, sharing both professional insights and personal stories, to build credibility and attract higher investment contributions.
Jesse Futia | Real Estate Background
- Co-Founder of Fin Ghost
- 150 units self-storage and multifamily
- Student housing in Upstate New York
- Based in: Seattle, WA
- Say hi to him at:
- Best Ever Book: Can’t Hurt Me by David Goggins
- Greatest Lesson: Your digital brand is the most valuable asset you have. Take it seriously, and be consistent with your posting. You will see dramatic results in your capital raising and investing efforts.
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