February 11, 2019
Joe Fairless

How to Market Your Fix-and-Flip Investment Homes and Score Local Buyers Fast

You found your income property and perhaps even assembled a team of professionals to fix it up. Now, your fix-and-flip property is magazine worthy, and you’re ready to watch the money come rolling in.

Of course, you have to sell first.

The good news, though, is that research shows investment homes’ gross profit margin is more than $29,000 for successful sellers in the United States, and if the home you’re selling retails at between $100,000 and $200,000, you could easily enjoy a return on your investment of 54%.

So, how exactly can you market your fix-and-flip property? Here’s a rundown on how you can score local buyers fast!

Take Professional Pictures as Part of Your Real Estate Investment Marketing Plan

If you can showcase your fix-and-flip home using professional photography, you may be able to sell the home several weeks faster than you would with subpar pictures. That’s because higher-quality images spotlight the special features of investment homes, like granite countertops and crown molding. Professional pictures additionally add valuable depth to those smaller spaces, such as bathrooms and closets.

Photography Tips

If possible, produce a photo sequence that mimics walking through your house. Also, try to make the rooms look bigger by using a wide-angle lens. You can also use drone photography. Aerial views offer a broad overview of your property, so they can come in handy for drawing attention to a nearby lake or other noteworthy features.

Capitalize on Social Media

Make sure that you utilize social media marketing because most home buyers today search for potential properties online. You could choose to list with a real estate agent, investment company, or just do it yourself!

Before hiring an agent or choosing an investment company, take a look at the related website and social media profiles first. The website will show you how professional the individual or company is, and the social media profiles will let you know if the agent or company has the wide following they need to successfully market your property.

Tap into the Power of Your Own Social Media Profiles, Too

You can also take advantage of your own presence online by showing off your investment homes’ photos on Facebook, Instagram, Twitter, Pinterest, and even Houzz. Instagram and Facebook are especially helpful for spreading information about property listings via your family, friends, and even other investors with whom you are networked. Meanwhile, Pinterest is an excellent place to share images of the property you’re trying to sell.

Put Together Eye-Catching Video Walkthroughs

Years ago, real estate video marketing was like icing on the cake. These days, it’s become a part of the cake. In other words, it’s paramount that you understand video marketing if you want to compete effectively against other home sellers.

Video Walkthrough Tips

Ideally, the video walkthrough of your property should take three minutes or less, as people tend to have limited attention spans. Also, note that before sunset or after sunrise are two of the best times to shoot your video. This is because the lighting is soft enough to let visitors see outdoors through the windows, in addition to seeing indoors. If you shoot video at any other time, artificial lighting will be necessary to achieve an appropriate level of brightness.

The great thing about video walkthroughs for investment homes is that they make personal tours unnecessary in some situations, thus saving you time. They can also reach a relatively wide audience, which includes home buyers who might live in a different town.

Establish a YouTube Following

YouTube is yet another wonderful way to get the word out about your new property listing. You can simply post slideshows or videos of your property.

Keep in mind that you’ll draw the most traffic if you frequently add varied and new content to your YouTube channel, as YouTube gives priority to its active posters. Varied content could include a narrated video walkthrough of your property’s neighborhood, as well as a discussion about general topics related to real estate.

The more of an expert you appear to be, the more you position yourself as an industry professional. This will make it much easier for potential buyers to locate you online and check out your investment homes for sale.

Include a Property Listing Blog

Finally, try creating a blog for your property listing. A blog offers the benefit of providing more details than you can in the Multiple Listing Service used to market homes. Also, blogs can include links to extra information regarding the home’s neighborhood, as well as pictures and videos.

Another major benefit of blogging when you’re trying to sell investment homes is that you can capture buyers’ email addresses by asking visitors to sign up for notifications. With your email list, you’ll have a list of prospects whom you can contact when you have additional properties to sell in the future.

If you don’t have a blog, you should create a website for your property listing. The Web page should include a description of the property, its location, and its amenities.

Get on the Path to Successfully Marketing Your Fix-and-Flip Property Today!

If you are ready to sell investment homes, now is as good of a time as ever to start implementing the tips above. The sooner you market your property, the sooner you can start reaping the fruit of your labor and move on to the next property.

Get in touch with me today to find out more about what should go into your real estate investment marketing plan!

Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.

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