In my conversation with Sterling White, he provided me with two great pieces of advice that he believes all investors should follow if they truly want to create a massive, HUGE real estate business, and really make it big.
Create Value For Others
Sterling believes that while it is important to focus on building up your credibility and be known as a reliable entrepreneur, if you want to take your business to the highest level, you must become well known to a much wider audience. If you are an unknown person, it doesn’t matter if you are the most credible, reliable person on the planet. You need to get out there and make a name for yourself, because the more people you know, and the more people that know you, the bigger your business can potentially become. A perfect place to begin pushing yourself out there is on real estate forums, like BiggerPockets! Commit to getting on BiggerPockets daily and answering at least one question. Your goal should be create as much value as you can, instead of saying things like “hey, this is what I am currently doing, do you want to invest in it?”
Don’t have enough time? Well, Sterling is a full-time real estate entrepreneur; yet, he still finds time to write 3 to 4 blogs per week. He understands the importance of constantly getting his name out there by creating valuable content, as well as the fact that the information he provides will hopefully have a positive effect on the investors that are serious about their education. Take the time to get on BiggerPockets and read blog posts daily, and work towards creating great content of your own.
Be Self-Aware of Your Strengths and Weaknesses
The other piece of advice Sterling provided was the importance of being self-aware. Everyone has things that they are amazing at, and everyone also has things that they are weak at. Therefore, it is vital to understand the difference between the two. Make sure you are self-aware enough that you can determine what you are weak at or what you don’t like to do, and then put people in place to offset those skills. Not only will you benefit from not having to do things you don’t like or things you aren’t good at, but you will also be able to spend more time focusing on your strengths. It is a win-win!
Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.