December 23, 2016
Joe Fairless

4 Non-Obvious Ways to Raise Private Money For Apartment Deals

As a real estate entrepreneur, both syndicating large apartment deals with private money investors and coaching others to do the same, I am always brainstorming new and unique ways to raise capital from investors. While it’s important to confirm existing money raising techniques to reinforce their validity, it’s even more important to seek out more effective ways in order to climb the real estate success ladder and go from outstanding to extraordinary.

Assuming you are equipped with the skills needed to raising private money for apartment deals and are wondering how to raise investment capital, here are the 4 not-so-obvious methods I’ve identified to effectively raise money.

1 – Master the Art of the Phone Call

We get so caught up in emails, texting or messaging on social media that we forget the art of the phone call.

For one of my earliest syndications, I had an investor that I knew was interested in my next deal. But, when I had the deal under contract, I emailed out the offering to my investor database and this investor never responded. Rather than giving up and assuming he wasn’t interested, I picked up the phone and gave him a call. Good thing I did, because he decided to invest in that deal, and ended up investing BIG TIME in my future deals.

From this experience, I realized that there are a lot of different ways to send and receive communications, but different people prefer different methods. For example, I am very responsive to emails and I always pick up the phone, but I hate text messaging. Someone else may never respond to emails, but love to text. Therefore, it’s important to understand your target investor and their preferred method of communication. With the upper age range of my target investor being 65, I have found that phone calls have been the most effective method for bringing on and retaining private money investors and business partners.

2 – Send Out Investor Qualifiers

Qualifying investors prior to finding a deal or seeking any capital from investors is great technique, especially if you are concerned about having these individuals tell you that they are interested in your next deal but, when the time comes, they end up backing out.

Have your investors fill out an investor qualifier document prior to bringing them a deal. This gets them involved early on by reading through something and writing down their information. It doesn’t have to get personal or require a bank statement. It just has them express that they are a qualified, accredited investor. While it’s not legally binding, it establishes more of a commitment level since they are signing some documents. I’ve found this to be an effective way of mitigating the number of times an investors says “yes I’m interested” but then backs when I have a deal under contract.

3 – Increase Your Responsiveness

My clients who are very effective at raising capital from investors are outstanding at being responsive. My business partner is also very good at it. And I like to think that I am good at it too! One of the most important things for me in a business partner, whether it’s an investor or someone I am doing deals with, is to have an open line of communication and being able to talk to them very easily whenever it’s needed. And vice versa.

We are in an industry where things move quickly. There are a lot of distractions, but people expect to hear back from you ASAP, especially private money investors and business partners. At the very least, you need to set expectations on your responsiveness. This doesn’t mean you should be waking up in the middle of the night to respond to emails – unless that’s what you want to do. But if one of my investors, clients or business partners has a question, I am on top of it immediately.

I like to jump on things quickly and nip them in the butt before they turn into a monster. The worst thing that can happen is to let a tiny problem fester and grow into a behemoth. This is avoidable if you make the commitment to address all questions, problems, or concerns as soon as they happen.

4 – Build Relationships as a Couple

When you build relationships with private money investors as a couple, it makes a huge difference because it adds another dimension to the relationship. Ultimately, your goal is to build a friendship with your investors. So, if your significant other is getting to know their significant other and they become friends, that’s going to help from a long-term perspective.

Obviously, this is something that is really only relevant to those that have a significant other.

For everyone that has a significant other, I highly recommend building friendships through couple’s dinners, evenings out, or weekends away. It definitely adds a level of trust and credibility because they get to know you and your family on a personal level.

I have found this to be one of the most effective ways to get a ton of investor referrals (which means great networking opportunities and more capital from investors).


I know that at least one of these money raising tips – starting to use the phone more, sending out qualifiers for private money investors, being quick to respond, and building relationships as a couple – were a surprise to you. And quite frankly, they were a surprise to me as well. I just uncovered these things when I was assessing what was working and what wasn’t working that wouldn’t be obvious from a money-raising standpoint.

How about you? Comment below: What are some non-obvious ways that you have been able to increase your business’s efficiency, whether it be raising capital from private money investors, finding leads, locating deals, etc.?

Disclaimer: The views and opinions expressed in this blog post are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action.

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